Self formulated and Built by a professional makeup artist with over a decade of experience
BUILD YOUR BASE
Blend, sculpt and define. Your base, your way.
MEET GENNA
11+ YEARS BEHIND THE MAKEUP CHAIR
Makeup has been my world for over a decade. From working with thousands of faces to teaching people how to get the best from their own, GTC was built from real experience behind the makeup chair.
Every product starts with a purpose. To solve a problem, simplify a technique or give you more ways to use what’s already in your makeup bag. Professional knowledge, made easy to use, whether you’re a makeup artist or simply love makeup.
Trusted by Over 250,000 Beauty Lovers
More than 250,000 people have followed my makeup journey and it all started with wanting to make makeup feel less intimidating.
Every product you see here has been created with one goal: to make achieving beautiful makeup easier, whether you’re a complete beginner or a seasoned makeup lover. If I wouldn’t use it myself, it simply doesn’t make it into the collection.
Don't just take my word for it
These brow pens have completely converted me. Easy to use, Perfect tiny nib, pigmentation is 10/10. Very long lasting, don't smudge, great for creating a whole new brow. I also like to use it alongside the Brow Down Pomade when going for a bolder Brow. they work amazing together.
Absolutely amazing brow pen. The most realistic looking one ive honestly tried and ive tried many!! Great if you just want to fill in a few gaps or for a laminated look. This is my second time purchasing. I cant be without it. Thank you genna!
Absolutely amazing, the tip of the pen is super fine allowing perfect detailed strokes. Its super user friendly and multi-use. Ive even used it as an eyeliner and a fake freckle pen too. You won't be disappointed!
Never used a brow pen thats so easy and doesn't leak or spill. The colour range is amazing and the pen can be used for multi use. Cant recommend this product enough!
The pen is insane, makes your brows look so natural. Im in love. An absolute must have!
Decided to try before i went to bed and have woken up with my brows still in place, not a single smudge. The fine tip definitely made applying easier and really does look like natural hair strokes.
⭐⭐⭐⭐⭐ Rated 4.9/5 by hundreds of happy customers
“I didn’t create this brand to sell makeup. I created it because I wanted people to stop feeling intimidated by makeup.”
Genna - Founder
Beginner Friendly
Formulated to make your makeup application, easier.
Makeup Artist Approved
Developed through years of real client experience.
Loved by 250k+
Helping thousands feel more confident through makeup
Discover the Collection
Effortless makeup, thoughtfully designed.
Brows | Natural definition
Brows | Natural definition
Complexion | Everyday essentials
Complexion | Everyday essentials
Beauty Tools | Beauty made effortless
Beauty Tools | Beauty made effortless